WORK
A broader view of my work across brand identity, motion, digital design and scalable creative production — from full case studies to the systems behind the output.
01 / CASE STUDIES
These projects go beyond finished visuals, showing how brand, motion and digital decisions were structured into systems that could be used in production.
SCALABLE BRAND SYSTEM
A modular wellness brand system developed across identity, website, channel branding and motion, with reusable structures supporting consistent production.
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BRAND IDENTITY
A focused identity project exploring the visual language, colour system and typography behind a distinct bakery brand.
View case study →02 / SYSTEMS IN PRACTICE
These examples show how reusable design principles, components and production logic help the work adapt across changing content, formats and delivery needs.
01 / CONTENT-AWARE LAYOUTS
Different recipes can introduce very different amounts of information. The system adjusts spacing, typography and imagery around changing content instead of requiring the composition to be rebuilt manually.
02 / CONFIGURABLE COMPONENTS
Lower thirds and production graphics can support different brand, identity and information states from a single template. Editors can switch approved options without rebuilding the graphic or creating separate files.
03 / SEMANTIC STATES
A single editorial graphic can switch between roles such as Shortcut and Quick Tip. Changing the state updates the label, accent colour and supporting layout so the editor works with one reusable asset.
04 / MULTI-FORMAT OUTPUTS
A master MOGRT can expose the appropriate layout for different outputs, allowing an editor to select the required format while the system reveals the relevant composition state. Delivery changes without managing a separate template for every output.
03 / SELECTED OUTPUT
A complementary view of campaign and educational design: not simply a gallery of finished posts, but a compact system showing how one creative idea adapts across tools, formats and publishing contexts.
SERIES 01 · DESIGN SYSTEMS FOR CREATORS
The visual system turns software-led tutorials into a broader message about reusable assets, automation, templates and efficient creative production.
CAMPAIGN SEQUENCE
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WHAT THIS WORK DEMONSTRATES
A repeatable visual language connects separate software topics into one recognisable educational series.
The same creative direction can flex between carousel, static social and community-post formats without becoming a new design each time.
Each frame has a job: explain the principle, show the mechanism and move the audience toward the wider workflow philosophy.