A variety of channel branding design across multiple genres, established clients and new startups.
I pitched a new creative direction on the channel's branding. I was part of the original concpet, over time, it didn't resonate with me, I had to update to look more professional and modern.
Going for a more cinematic and polished approach, i wanted to present the channel with a strong presence, attractive color pallette, clean fonts and subtle particle effects for the magical feel.
These channels were designed to promote the various genres of film and tv within Sony's catalogue. These genres included action, romance, crime, sci-fi and horror.