social media campaign

For Netflix’s upcoming series One Day, I developed a suite of elevated assets, including Instagram carousels, vintage cassette mockups, and YouTube thumbnails, to drive social buzz and fan engagement ahead of launch.

Cassette tape wrapped in plastic

The music of One Day

A nostalgic dive into the ‘90s to 2000s hits that score One Day, complete with vintage cassette mockups.

social media
carousel
instagram
photoshop
netflix
mockup
Cassette tape displayed beside the track listing sheet. A polaroid strip of characters clubbing and dancing displayed at the bottom.Cassette tape displayed beside the track listing sheet. A polaroid strip of characters clubbing and dancing displayed at the bottom.

From book to screen

Juxtaposing iconic book scenes alongside key on-screen moments, I layered original text with imagery to highlight adaptation.

social media
carousel
instagram
photoshop
netflix
Split screen image of book page on top and a son and mother waling at the bottom.
Split screen image of book page on top and talking couple at the bottom.
Split screen image of book page on top and a couple eating at a restuarant at the bottom.
Split screen image of book page on top and fighting couple at the bottom.

youtube channel gfx

I was tasked to help the content creation team with YouTube graphics. I helped develop several thumbnails designs to compliment their edits, keeping in line with the title branding, making sure to create imagery that captures the audience and stands out across a massive catalogue.

social media
YouTube
photoshop
netflix
thumbnail
YouTube thumbnail of couple looking at the camera..
YouTube thumbnail of man and woman about to kiss.
YouTube thumbnail of man and woman smilling..
YouTube thumbnail of characters looking in shock.